Still standing is the Alamo Danville Artists' Society, known as ADAS. Founded in 1977, ADAS helps sponsor various arts events through the year, including the popular Open Studios Tour in June and October's Art in the Park. The group holds monthly meetings at the Danville Congregational Church. Although ADAS showed members' works at local businesses, it had no venue of its own prior to October 2007.
In an attempt to remedy that situation, Carmel, plein air painter Stephen Sanfilippo and Fred Turner - who had presided over a salon at the Fine Art Gallery - approached the board of ADAS with a proposition for the recently vacated building at 522-24 Hartz Ave.:
"Bradley Blake, CEO of BNB Ventures, LLC and co-owner of the property, has expressed an interest in obtaining a temporary tenant with not-for-profit status that specifically focuses on art. The tenancy is expected to last between six and nine months, during which time plans for tearing down the existing building and rebuilding on the property will be drawn and eventually approved by the Town of Danville."
The board was happy; fate was pleased. In October 2007, approximately 50 members of ADAS moved into the vacant building on Danville's main drag. The structure has just been vacated by the San Ramon Valley Times and once had housed the Valley Pioneer newspaper.
Working in teams, these artists transformed the drab, dingy hulk into the attractive, member-supported Pioneer Art Gallery with 2,000 square feet of exhibition space on the ground floor and the second floor devoted to studios for artists. The building's owner, Brad Blake, is a successful developer as well as a supporter of the arts, and he was recently named citizen of the year by the Danville Area Chamber of Commerce. Fate again intervened as development was postponed and the gallery continued operations for nearly another year.
Displays run the gamut in style and media, although landscapes tend to predominate, as exemplified by the work of noted plein air artists Charles White and Sanfilippo. Carmel, who also serves as the gallery's director, is primarily a sculptor, as is active member Joe Cleary. Another artist who works primarily in 3D is Cynthia Brody. Each month or so, a portion of the gallery is devoted to a new featured artist. The overall exhibit changes every six weeks to two months.
Carmel, a former university art professor/instructor, is one of several members with a pedagogical bent. Leroy Parker, whose work ranges from organic assemblages to vibrant geometrically patterned paintings, is a professor of art at San Jose State University. Noel Williams and Bill DiMichele teach at private schools.
Several gallery members offer painting and drawing classes at the building. The Pioneer recently converted a large underused room into a classroom, complete with tables, easels and storage space for canvases, compliments of gallery member Kathy McCartney, who inherited the contents of a private art school that closed. Oil painter Diana Busse offers private lessons to member and non-member students in her second-floor studio.
Informally, multimedia artist Diane Pruett has spent 11 years volunteering as an art docent, teaching elementary and middle school children about famous artists. "We discussed their lives and the people that influenced their lives," said Pruett, who worked with the P.T.A. on the Reflections program and put together art shows for the grade schools.
"My motivation to be an art docent came from the desperate need of the public school system to get volunteers," she noted.
A percentage of gallery sales goes to support arts programs in the schools. "We are especially proud of our fundraising efforts for art programs in the San Ramon Valley Unified School District. Our Community Art Education Program (CAEP) grants are awarded annually to these schools," reads the ADAS Web site. Additionally, the Pioneer Gallery holds an annual juried showing of works by local high school students.
In late 2008, several members transformed a room in front of the building into a gallery store to sell prints, paintings, jewelry and other items. Beyond its role as exhibition and studio venue and instructional facility, the gallery also facilitates community outreach. In the summer of 2008, for example, the gallery worked in conjunction with the Eugene O'Neill Foundation to sponsor an exhibition about the great American actor and civil rights pioneer Paul Robeson.
The gallery participates in annual town-sponsored events such as Art in the Park and the Art and Wine Stroll. Also, every Thursday night, a jam session draws musicians and music enthusiasts from as far away as San Francisco.
Just down the street from the Pioneer, artist Kevin Milligan recently opened a gallery, despite the local art venue track record. Milligan, a plein air painter, has operated a gallery in Mendocino for nearly 12 years but is originally from the East Bay. He says that he'd been thinking about Danville as a gallery location for a couple of years. Then in August 2008, he was walking down Hartz Avenue with his partner and they saw an available building.
In October, the Kevin Milligan Gallery opened. Milligan says that business so far has been OK, and he plans to expand the operation by opening a wine bar in his approximately 1,000-square-foot space.
But if the experiences at Art D'Cor (see sidebar), which went down during "good" economic times, foreshadow Milligan's fate, he may be in for tough times as the recession deepens and more people put off discretionary purchases.
"I used to joke that only an idiot would open a restaurant or an art gallery," said Milligan, adding more seriously, "I don't make predictions about success. This is what I do: I'm a painter, and I help other people sell their work."
Although demolition of the Pioneer building is not slated to begin until next year, Rakestraw Books will assume occupancy of the first floor on March 15, said bookstore owner Michael Barnard, opening for business April 1. Rakestraw was located for the last 10 years on Railroad Avenue, but Barnard indicated that rent there has become prohibitive. In light of the building's eventual razing, Barnard calls his tenancy a "stopgap measure."
It was a bittersweet day for the artists to hear that their gallery must close - sadness at losing the venue but gratitude toward Blake for his ongoing support. The gallery's lease had always contained a provision to end the tenancy with written notice.
The final day for Pioneer Gallery in the building is March 14. But angels may wait in the wings. In the financial world, "angel" investors provide capital for business startups. As of this writing, prospects do exist for the Pioneer Gallery to find a new home although nothing has been made public.
During its year-and-a-half lifetime, the Pioneer Gallery has become a home and magnet for the local community of visual artists, musicians, poets and art-lovers - all of them are hoping that the gallery will rise again.
John A. Barry, a former professional writer and editor, is an amateur artist and prolific author of song parodies and limericks.
Dissolving DACA: A personal perspective
In the spring of 2005, the annual Open Studios Tour did not materialize. This concerned me. I see the arts as a celebration of life. Appreciation of art is an expression of gratitude for our capacity for wonder, imagination and creativity. What is life if we lose that?
I searched for the Danville arts community and found the Danville Area Cultural Alliance. By the summer of 2005, however, there was little left of DACA. It had begun with enthusiasm and promise, only to fade as people lost interest. The gallery space above the Village Theatre had wonderful light, ample space to display art, bathrooms and a small kitchen.
I was told that people stopped coming to the Gallery because the stairs were steep. I was told that an elevator had been proposed, but the Town Council rejected the idea. I was told that a handicapped person had wanted to take an art class offered at the Gallery and was accommodated by moving the class. I was told that the town objected to any further classes being taught in the Gallery.
I tried to help save the Gallery but wound up filing paperwork to dissolve DACA.
The demise of my fine art shop
Even in good economic times, nothing is sadder than closing down a business. Two years ago Tiffany Dow and I purchased an existing retail store in hopes of creating a fine-art outlet in Danville. Located at Tassajara Crossings in Blackhawk, the location and surroundings seemed right for Art D'Cor.
Tiffany had experience with the store, having worked for the previous owners prior to the purchase. A CPA checked the income records of the store, and Wells Fargo Bank performed a valuation calculation. According to the information we were given, it all looked like a go.
But things were different after we took over. In our best month, the store produced about half of what the former owners had claimed. We extended the hours, redecorated the facade, increased the number of items for sale, and increased the advertising.
The store had traditionally sold decorative items and manufactured paintings; the main clientele were interior decorators and the occasional homeowner. Under Tiffany's management, we brought in fine art from accomplished and emerging artists. Each month we also held an art opening for a featured artist. These events were well attended.
Nonetheless, revenues always came in below what was needed to sustain the business. We found ourselves reaching into our pockets every month. In March 2008, Tiffany finally threw in the towel and went to work as a product manager for www.art.com. The loss of the store made a sad lasting impression on us.
The most striking thing about the whole experience was how little original art sold in the two years we ran the store. One month we sold more than $18,000 in manufactured and reproduced art without selling even one original piece. That should tell us all something about the art market around here.
To anyone contemplating a business in art, I recommend having adequate capital reserves, keeping costs lower than you might first imagine, and having more sources of revenue than selling fine objects of original creation. You might also want to have a day job that pays the bills!
This story contains 1794 words.
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