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Kellogg drops legal dispute against San Ramon-based nonprofit

Original post made on Nov 28, 2011

Toucan Sam will allow other birds to glide through the friendly skies after a legal dispute between Froot Loops maker Kellogg and San Ramon-based Maya Archeology Initiative (MAI) was settled. [Web Link Over the summer], the cereal giant claimed that the MAI logo featuring a toucan image diluted the value of its Froot Loops mascot Toucan Sam because the two could be confused.

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Posted by Pedal Power
a resident of Danville
on Nov 28, 2011 at 1:42 pm

Nice that this turned into a win-win thanks to MAI sticking to their guns and some deft action by Kellogg's vice president of corporate social responsibility.