"My philosophy (towards criminals) is 'you don't mess with Danville residents,'" said Police Chief Steve Simpkins.
But the police still need the help of the community, despite their no-nonsense attitude. At Father Nature's on Friday morning, Simpkins encouraged residents to call the police, even if they think an incident might be unimportant.
"We really need your help. We need your eyes and ears to let us know what's out of place in the community," he said.
This insistence comes after a home burglary and a string of auto thefts highlighted under-reported incidents. Often, people do not report such crimes because they don't think they are a "big deal."
"You never know when these little bits and piece will crack a very large case," Simpkins said, referencing a previously unreported backpack theft that was found on the scene of the Feb. 2 home burglary.
While property crimes remain the number one offense in Danville, Simpkins said such crimes are down 10 percent this year. Additionally, the police have a 43 percent case closure rate -- more than double the national average -- statistics which will be available in the city's annual crime report next month.
Simpkins also introduced Mike Wells, the town's new crime prevention specialist. A retired lieutenant from Concord, Wells said his goal is to "enhance community policing efforts through education, services and meetings."
Specifically, Wells plans on improving the If I Were a Thief program and initiating a "crime prevention through environmental design" strategy wherein residents and business owners will create a clearly defined "defensible space" that is unappealing to criminals.
"I've interviewed bad guys at jails and they say that they purposely drive to Danville and look around," Simpkins said.
In addition to making Danville defensible, Town Manager Joe Calabrigo discussed the need to make it beautiful with the help of redevelopment agencies.
"How many of you were here before 1986?" Calabrigo asked, adding that prior to the incorporation of the redevelopment agency, Danville was not as good-looking. "What we have at risk is around $20 million that will flow into our agency to make local improvements."
Gov. Jerry Brown's proposal to eliminate over 400 redevelopment agencies across the state as been a bone of contention recently, one that Calabrigo encouraged residents to bring to their representatives.
"We all have problems and we need to work together to solve them," he said.
A video of the Mayor's Morning is available on the town website.