Coming this fall to Alamo: Peet's Coffee & Tea. The store confirmed today that it will open later this year at 215 Alamo Plaza, the same location as the Yellow Wood Coffee and Tea, which closed last September.
Rumors have been circulating since late last year that the well-known East Bay based coffee company would be moving to the plaza, making it the fifth store in the San Ramon Valley. Danville has a single store and San Ramon has three.
Peet's has been an East Bay institution since 1966, when Alfred H. Peet opened his original store in Berkeley.
In fact, the venti soy double mocha frappuccino and the growth of coffee culture in America in general can be traced directly to Peet's. Alfred Peet mentored several generations of specialty coffee entrepreneurs, including the cofounder of Starbucks, Jerry Baldwin. When Starbucks opened its first store in Seattle, Peet's Coffee & Tea supplied Starbucks with beans for two years.
It remains to be seen whether Peet's can do what Yellow Wood couldn't: Bring in enough customers to pay the rent. Yellow Wood closed despite a flurry of last minute attempts to stay open, citing lost traffic when Wells Fargo Bank moved across the parking lot and high rent.
The premises are undergoing extensive renovations. The wall that opened Yellow Wood to the Sage Terrace of Alamo next door has been closed and the Sage space is still for lease.
Both enterprises, which opened in 2005, were owned by Mike and Lauren Duensing. The coffee shop, which was dubbed the town hall of Alamo, was doing well until 2008, when the recession hit, said Lauren Duensing.