Rock singer Avril Lavigne helped bag groceries in Pleasanton this afternoon to help kick off a fundraising drive by Safeway to raise money for people with disabilities.
The drive is an annual campaign by Safeway in which shoppers can voluntarily donate to the cause at the checkout stand. The campaign raises
money for organizations including Easter Seals and the Special Olympics.
This year, shoppers at the Bernal Avenue store who donated $5 received a coupon and a code that will give them access to exclusive videos of Lavigne on tour and behind the scenes, organizers said.
Former San Francisco 49ers wide receiver Dwight Clark bagged groceries alongside Lavigne as part of a "celebrity bagging challenge."
Special Olympics athletes carried the organization's "flame of hope" to the store.
Other participants the 1 p.m. event included Safeway Executive Vice President Larree Renda, Special Olympics President Brady Lum and Easter Seals President James Williams Jr.