News

Statewide survey shows plethora of unhealthy items sold near schools

Most Bay Area stores near schools offer flavored tobacco, sugar-laden alcoholic beverages

Public health agencies throughout the Bay Area and the state have unveiled a new campaign based on the idea that people are only as healthy as the offerings at their nearest store.

The statewide "Healthy Stores for a Healthy Community" campaign relies on data released last week from a massive statewide survey of more than 7,300 retailers underlining the link between local store environments and community health, with a focus on health impacts on children.

Health advocates hope the findings reveal how easy it is for kids to find flavored tobacco, alcohol and junk food at their neighborhood stores.

The campaign's ultimate goal is to promote community dialogue about and make both stores and their customers healthier, Bay Area health agency representatives said.

Survey data released last Wednesday show that young people statewide and throughout the Bay Area are still targeted by tobacco, alcohol and junk food advertisers.

Of the hundreds of Bay Area stores surveyed last summer as part of the Healthy Stores campaign, 83% sold flavored non-cigarette tobacco products and are within 1,000 feet of a school, according to the survey data.

About eight in 10 Bay Area stores sold sugar-laden malt alcoholic beverages known as alcopops, and some 52% of stores near Bay Area schools sell sugary drinks at checkout, the survey shows.

At a news conference announcing the Healthy Stores campaign in Martinez, Contra Costa Health Services director of Public Health, Dr. Wendell Brunner, gave a local example of kids' easy access to small, flavored cigars called cigarillos.

Brunner said watermelon-flavored cigarillos are sold three for a dollar at a store across the street from a Pittsburg high school.

"I don't think there can be any doubt that these products are being targeted at kids," he said. "The candy flavoring makes the tobacco more palatable to a new smoker, and the price is right for youth without a lot of money to spend."

Several youth volunteers who took part in the survey said today that when they look beyond their school campuses for the nearest snack, the unhealthy options are the most readily available.

At a gas station minimart next to her school, Gatorade and soda tends to be cheaper than water, Fairfield High student Minica Champion-Benjamin noted.

Options like apples -- if you can find them -- are almost always pricier in convenience stores and corner markets, said Nicholas Reed, a youth volunteer from Contra Costa County.

Many Bay Area community leaders have already enacted legislation to curb access to unhealthy products, Brunner said.

For example, the Contra Costa County Board of Supervisors recently banned the use of e-cigarettes wherever tobacco use is prohibited. Berkeley city leaders are considering a ban on the sale of flavored tobacco products near schools, he said.

"As adults, we may have become desensitized to the unhealthy advertising and products in stores," said Dr. Sara Cody of the Santa Clara County Public Health Department.

"Kids are much more sensitive to and likely to be influenced by clever marketing of products like tobacco and alcohol," she said.

Under the influence of that marketing, kids are often steered toward choices that can lead to hefty health consequences that include obesity, diabetes, cancer and heart disease, Cody said.

In addition, low-income children and youth of color are more intensely targeted by alcohol, tobacco and junk food marketers, said Kimi Watkins-Tartt, the Alameda County Public Health Department's deputy director.

"For example, those of us who live in poor neighborhoods live an average of 10 years less than those in more affluent neighborhoods," she said. "But we can change this...part of the change is understanding that harmful products are marketed and sold to youth, especially in communities that face multiple barriers to good health."

Tenzih Chinkarlaprang, a volunteer from Berkeley, said when she and her friends are looking for a quick after-school bite, the nearest corner store is the most convenient option.

Once inside a store, it's often the more sugary products that catch the eye, she said.

— Bay City News Service

Comments

Posted by Dave Randall, a resident of Walnut Creek
on Mar 10, 2014 at 8:19 am

Wheeled food carts and trucks are often by schools in ethnic areas. In Oakland district 5 for example, they are even hurting restaurant businesses by the complete lack of distance enforcement. City council is aware of this and choose to do nothing. Redwood City schools are the same. Carts parked at curb selling garbage to overweight free lunch kids. Disgusting---gov allows it.


Posted by Claudia, a resident of Walnut Creek
on Mar 11, 2014 at 7:55 am

I have been curious about those carts and trucks. Food truck seem to be very popular.

Are they subject to the same health/cleanliness standards as restaurants? Do the vendors pay taxes like a restaurant?


Posted by frankly, a resident of Danville
on Mar 11, 2014 at 1:05 pm

Many elements are unhealthy.

Over many years, schools have changed the flooring, bell schedules, cafeteria hours, class schedules, arrive early or arrive late, visiting school library, text books, short or long class times, team the teaching, address ethnic backgrounds, to improve students' skills, and motivation.

Little has improved it appear but plenty of bluster, even threats to "get" more learning done. But by whom?

What is wrong?

Did you ever noticed how in past times: kids struggled to get to school to learn; to listen, to apply materials, work diligently at home when possible, worked hard to learn rather then push off the work as not being of family background quality, lacking pertinence, of no cultural reference?

Generic reference to educational struggle which didn't exist?

Doubtful.

Some never learned well enough since not all the seeds germinated well or if ever.

Some have no home guidance to foster proper learning skills which is fundamental to learning.

And teaching will supplant what didn't happen at home?

Not likely!!

Old saying: Fools rush in where Angles fear to tread

Oh yes, in todays world there are no Angles, then what?


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