http://danvillesanramon.com/print/story/print/2009/07/17/discover-danville-indeed


DanvilleSanRamon.com

Perspective - July 17, 2009

Discover Danville indeed

Discover Danville, an organization of merchants and businesses that promotes shopping, eating and doing business downtown, seems to have hit on a winning formula. Its Summer Serenade Street Festival on Thursday had a nice mixture of families, wine sippers, farmers market shoppers and people out to enjoy the evening air.

The attendees took advantage of the opportunity to wander into stores downtown to see what they had to offer as businesses stayed open later than usual. Of course there was the added incentive of free goodies to eat and wine to taste if one bought a wristband at the Discover Danville booth for $5. It was a nice, low-key occasion to check out the shops and to visit with their owners and employees.

The town and Discover Danville are on a Shop Danville campaign as they help residents discover the fun of shopping locally. They not only want people to frequent downtown to contribute to its vibrancy but they want residents to shop here because local sales tax dollars help finance Danville amenities.

For the last few years, other cities in the vicinity have been revitalizing their downtown areas in efforts to lure local residents. Danville has responded by making an effort to create even more of an appealing, lively downtown with attractive landscaping, places to sit and a venue that suggests "small town charm, sophisticated choices."

Discover Danville's summer Thursday evening events are a great way to show residents what downtown has to offer in addition to providing a fun evening for all. Next on the agenda are another free Summer Serenade Shop Local Street Festival the evening of Thursday, Aug. 6; and an Art and Wine Stroll from 6-9 p.m. Aug. 13, which costs $25 but includes wine and trolley rides to and from downtown, the Livery and the Rose Garden.

Many people cannot take time to explore while rushing about on their daily business: These evenings are geared toward relaxation and discovering Danville.

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