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New year looks good for Embarcadero Media

Original post made on Dec 30, 2009

A new year, a new decade, and Embarcadero Media Co. is continuing its mission to deliver local news to residents. The Danville Express has increased page views to 100,000 per month and nearly 35,000 unique visitors per month.

Read the full story here Web Link posted Tuesday, December 29, 2009, 5:59 PM

Comments (6)

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Posted by Gunslinger
a resident of Danville
on Dec 30, 2009 at 9:49 am

Are you continuing your mission to bring news, or to bring propapaganda to local residents? I'm sure the biggest hit articles are the controversial ones, the ones where thousands of locals tune in [Portion removed due to disrespectful comment or offensive language] So, thank you for acting as the red matador cape to the bull which is this, for lack of a better word, conservative revival


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Posted by Simple Request
a resident of San Ramon
on Dec 30, 2009 at 10:28 am

Gunslinger: It is obvious, we can all see that you are very angry, might you though express yourself with fewer words and without the profanities. Might that be possible? Thank you.


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Posted by Ralph N. Shirlet
a resident of another community
on Dec 30, 2009 at 1:06 pm

Ralph N. Shirlet is a registered user.

Dear Dolores,

From the standpoint of EMC-EB 2010 mission of delivering local news to the readership noted in Gina's readership audit, it might be well to ask various commentators to outline the issues and positions that deserve coverage by EMC-EB editors, reporters, contributing columnists and forum commentators. Some commentators claim a conservative point of view and might define such viewpoints and their issues. The majority of your readership by polling demographics are moderates and represent the majority point of view for your news presentation that is not fully defined. Like the conservative minority, liberal commentators might present their minority's point of view and pressing issues for 2010.

What we might find is what pollsters have been reporting. Our majority, beyond their individual politics, are fiscal conservatives that have a strong devotion to our community character, environment and humanity. It would seem commentators could illustrate that EMC-EB news and editorials should be broad in the reporting of events and issues and provide the scope of positions that impact such events and issues.

More over, it would seem your advertisers would want such viewpoints and positions so they better understand the buyers among your readership. Such response would provide political, economic and cultural demographics to Gina's quantitative readership audit.

Might we say, "Readers, take your positions!"

Hal/CDSI Research


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Posted by tenor54
a resident of Danville
on Dec 31, 2009 at 11:27 am

Any news outlet that can balance the news between left-leaning and right-leaning political viewpoints is doing the right thing for their audience. Please keep presenting both viewpoints so your readers can decide for themselves. And don't be intimidated by wacky commenters of either political persuation!


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Posted by Gunslinger
a resident of Danville
on Dec 31, 2009 at 12:56 pm

That's my whole point! They don't provide balance. You liberals use the notions of fair and balanced as euphamistically as Fox News. None of us wacky commentators would be angry if they just provided facts. All we ever see from them is opinion: their opinion on why locals are wrong not to want group homes, on how a Muslim assaulter is equivalent to Christian activists, on why we shouldn't legally own guns. NOT ONCE have I heard these opinions balanced by a conservative.


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Posted by Ralph N. Shirlet
a resident of another community
on Dec 31, 2009 at 2:25 pm

Ralph N. Shirlet is a registered user.

Dear Dolores,

Let us define fair and balanced reporting and scope of position from a media standpoint. Certainly, referring readers to Style & Libel Guide typically used by reporters would provide reference for study.

First, FAIR reporting is thorough coverage of the event, story or conflict without editorial perspective and containing just the facts. Second, BALANCED reporting is bringing the positions of the participants on all sides of the issues and events in clear, specific presentation and quotations. Third, the scope of positions are usually the definition of events and stories because there is disagreement on actions going forward or resolve of conflicts.

For your readership there are considerations of FAIR and BALANCED presentation of individual positions. Labeling opponents with terms such a liberals or conservatives is not explicit and too often defamatory. As a forum commentator prepares posts, it would be better to use points from an opponents position to illustrate the difference from one's personal position. Arguments for a position should deal with the issues of conflict for resolve and not the individuals on any side of the issue, event or conflict.

This is a start to a good exchange and I look forward to more commentary. I imagine that advertisers will appreciate illustration of how EMC-EB publications are viewed by buyers among your readership.

Hal/CDSI Research


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