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Kellogg challenges San Ramon nonprofit's logo

Original post made on Aug 26, 2011

Toucan Sam, the mascot for Froot Loops cereal, is gunning to be the only bird of his kind in the United States. Kellogg, the maker of Froot Loops, Corn Flakes and other breakfast cereals, has filed a letter of opposition that would force the San Ramon based Maya Archeology Initiative (MAI) to cease using the toucan as its logo.

Read the full story here Web Link posted Friday, August 26, 2011, 3:04 PM

Comments (10)

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Posted by Derek
a resident of Danville
on Aug 26, 2011 at 6:28 pm

You Mr. Kris Charles, and your corporate lawyer cronies, are .... what's the word I'm searching for? Ah yes, FRUIT LOOPS!
Run along Kellogg - don't you have children to give diabetes to?


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Posted by Sharon
a resident of Danville
on Aug 26, 2011 at 7:35 pm

Derek, your response is perfection! Come on Kellogg - you really don't own the universe!


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Posted by Not so fast
a resident of Danville
on Aug 29, 2011 at 7:03 am

They had my sympathies until they threw in "Kellogg is racist." PS: if you look at MAI's website they are marketing that logo on everything from tee shirts to coffee cups and refrigerator magnets. It may not make you popular, but if you don't defend your trademark, it's worthless.


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Posted by Helen
a resident of Alamo
on Aug 29, 2011 at 7:35 am

Web Link


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Posted by psmacintosh
a resident of Danville
on Aug 29, 2011 at 9:18 am

Helen, thanks for the URL to the commercial. (Please give some reference to you URLs in the future, so that we know where we are going.)

NO, it is NOT a racist commercial, nor "culturally insensitive" IMO.

The Toucan birds and the Witchdoctor are ALL natives and from the same geography--the same "race".
The Witchdoctor here happens to be "greedy" at first.
He is just a bad individual.

But his "sprinkles" are added to the cereal.
And the birds give him a bowl of cereal in the end--to share food and eating together.
Then they all laugh together--one big happy family.

I agree with NOT SO FAST.
The MAI --Maya Archeology Initiative-- is sounding like they have a bit of a trouble-making soul and intentions here. And are quick to throw the "race-card".


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Posted by Derek
a resident of Danville
on Aug 29, 2011 at 9:41 am

Forget about the commercial - the question is can a company patent a bird, and the answer is a resounding NO! The two logos are not even remotely similar.
Then again thanks to a certain scumbag named Clarence Thomas, Monsanto was allowed to "patent" corn seeds - an miscarriage of justice if their ever was one. Speaking of which, it's breakfast time so I'm off to have me some yummy Kellogg's Monsanto Flakes right now.


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Posted by psmacintosh
a resident of Danville
on Aug 29, 2011 at 2:51 pm

I'd like to recant my previous comments above.......as I'm now in negotiations to represent the Bangladesh United Cultural Society (BUCS) against Kellogg for their racist and culturally insensitive representations of Bengal tigers and the Indian community in their Tony The Tiger commercials.

Send any charitable contributions to the "Bangladesh is GREEEEEAAAAT!!!" (BIG) foundation, c/o Kellogg vs BIG BUCS charitable lawsuit, In-Your-POBox 1040, Danville, CA, 945266-666.
"We're here for the children's teeth!"


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Posted by Alan
a resident of Blackhawk
on Aug 30, 2011 at 7:34 am

For those who think a bird can't be patented, didn't Apple patent a fruit?! If you actually do some research, very crazy things have been patented.


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Posted by Robert
a resident of Danville
on Aug 30, 2011 at 8:16 am

Or as Dr. Francisco Estrada-Belli, the president of the initiative, put it, "This is a bit like the Washington Redskins claiming trademark infringement against the National Congress of American Indians."


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Posted by gary
a resident of Danville
on Aug 31, 2011 at 8:19 am

Ridiculous. The whole thing. Like pple are really going to confuse the "brand" of a Toucan between the 2 entities.And how will that hurt any ceral sales???
C'mon, Kellogg. Spend your energies maybe donating food to needy folks, etc. I suppose they'll go after "The Tiki Room" at Disneyland next -- there are a few toucans in there.


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