Town Square

Too much flesh, too much smacking

Original post made by Dolores Ciardelli, editor of Danville Express, on Feb 11, 2010

I will never be able to eat a Dorito again. OK, if you hold out a bag to me, maybe I'll take one. To be polite. But I won't ever again be able to see one, eat one or even think about one without picturing that guy rolling out of the coffin surrounded by Doritos. If you don't know what I'm talking about, you must have been fortunate enough to miss the Super Bowl commercial. That Dorito ad was the most tasteless of all in a highly competitive field for the honor.

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Posted by Hal Bailey
a resident of another community
on Feb 11, 2010 at 6:47 pm

Dear Dolores,

Your thoughts are delicious, well-seasoned and quite remarkably tasteful. Where women are objects along the sideline of the NFL, we can appreciate your graceful presence and words. Your observations of advertising showing too much of Danica and others without showing who they are, or the ads' purposes in our society, simply puts a barometer on the NFL viewers' mentality.

As a marketeer, I see the Super Bowl ads as a contest of advertising firms testing limits and selling little. A keen eye of an editor carefully laid that thought between the lines.



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Posted by Jimbo
a resident of Walnut Creek
on Feb 11, 2010 at 9:34 pm

Great article, Dolores. A note on the origin of the Super Bowl: Originally titled the cumbersome "AFL-NFL World Championship Game", the name was changed two years later to Super Bowl, based on an idea that Lamar Hunt, architect of the AFL got from his young daughter's Super Ball. The Roman numeral idea came a little later to give it more pizzazz.

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Posted by Jan
a resident of Diablo
on Feb 12, 2010 at 7:54 am

Ditto at our more Doritos, ever.

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Posted by Joanie
a resident of Danville
on Feb 12, 2010 at 12:59 pm

I too was offended by the Doritos commercials, the shock collar that the dog put on the man, the coffin and the little boy hitting his mom's date. The back-to-back commercials with unclothed people was disturbing. What are the chances that was a coincidence. The ones I enjoyed were the Audi Green Police, Google French Romance, and one (of the many) Dove commercials showing the phases of a man's life, ending with him being comfortable in his skin. Then there was that completely uninteresting black and white pharmacy commercial...someone in advertising needs to be fired.
Thanks for your comments Dolores!