The collateral of politics has always been communication. Money is the basis of public campaigns because of the costs of public communications. But there is new collateral and new campaigns based on ACCESS to a majority, community by community, neighborhood by neighborhood and resident by resident. Communication has become the collateral and ACCESS is the internet.
We have seen national campaigns spend millions of dollars on public communication and realize that the deciding votes are created by communication among communities and neighborhoods accessed by unpaid local volunteers through e-campaigns silently occurring via the internet. Public campaigns with their controlled message and lack of in-depth presentation become defined in e-campaigns. Public polling results are historical because of the shifts in voter perceptions and intentions created by the immediacy of e-communication. Controlled, public campaign messages are explained and defined in the immediate e-communication and disarmed for their intended impact.
Blogs, websites and other forms of public e-communication are simply a remnant of previous campaign tactics. Today’s e-campaigns are silent, out of the public eye and a town square forum for immediate majority communication that define voters’ command of election results.
Posted from All things Alamo & Pop(u)lar e-chain