"Your Community, Your Newspaper, Your Life." | Pressing Issues | Gina Channell Wilcox | DanvilleSanRamon.com |

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Pressing Issues

By Gina Channell Wilcox

E-mail Gina Channell Wilcox

About this blog: I am President of Embarcadero Media's East Bay Division and the publisher of the Pleasanton Weekly, Dublin TriValley Views, San Ramon Express and Danville Express. As a 25-plus-year veteran of the media industry, I have experience...  (More)

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"Your Community, Your Newspaper, Your Life."

Uploaded: Oct 8, 2013
This is the 73rd National Newspaper Week!
I thought I would address one of the questions I am asked often: "What's going to happen to the newspaper industry? Aren't newspapers a dying breed?"

People have been predicting the end of newspapers for decades. And if publishers had maintained their staunch opposition (almost to the point of arrogance) to anything digital, those naysayers might have been right. I remember standing in a newsroom at a daily Illinois newspaper in the early 1990s and hearing the managing editor say, "We will never put our journalism on the Web. Never!"

Ironically, while I was in Illinois listening to reasons why my stories would never be in digital form, the parent company of this website, Embarcadero Media Group, got onboard with putting their journalism on the Web. In 1994, the Palo Alto Weekly was the first newspaper in the U.S. to have a website.

Now newspaper content is available on so many platforms other than newsprint. And last year newspaper subscriptions actually increased because now digital and bundled subscriptions are included in the numbers. Those subscriptions only account for a 5% increase in the number.

What I find particularly heartening is that more young people, including "Millenials," are reading newspaper content. But unlike their parents who read on their desktop, or their grandparents who share sections of the paper across the kitchen table, they access the content on mobile devices. Here are some other interesting facts from a report published in March by the Newspaper Association of America using the latest data on media consumption from Scarborough Research:

* The vast majority of U.S. adults, 164 million (69%), read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month.

* The majority (59%) of young adults, ages 18-24, read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month.

* The mobile newspaper audience is growing fast; up 58% in an average month in 2012 compared with 2011. That totals 34 million adults.

* The mobile audience skews young; the median age of an adult newspaper mobile user is 17 years younger than the print reader.

* Those who are newspaper mobile-exclusive - that is, those who access newspaper content on mobile devices only - are younger by four more years (with a median adult age of 33). That audience grew 83% in 2012 compared with a year ago.

So not only are subscription numbers increasing, the median age of newspaper readers is younger!

So, no, the newspaper industry is not on its way out, but the vehicle by which we receive and read content has definitely changed. The industry's goal is not to sell newspapers, but to educate and inform citizens of the republic. As the "Fourth Estate," we can accomplish that goal in print or digitally.
What is it worth to you?


Posted by William Garrison, a resident of Another Pleasanton neighborhood,
on Oct 8, 2013 at 11:32 pm

Newspaper editors can ballyhoo all they want about print vs. web. Just another indication that they are clueless about how the world has changed, how journalism has been consistently spiraling down the drain, and how our communities-as-public-realm have suffered because of such.

For decades the overwhelming majority of newspapers has been corporate owned. Today, not only are they corporate owned, but they are corporate controlled. Almost completely dependent on corporate advertising, rarely do newspapers dare cross that line between corporate advertising and corporate wrath.

The quality of journalism has steadily declined over the years. Most journalism programs don't focus on much more than spelling and grammar. Asking hard questions? Forget it. How are young journalists to know what questions to ask when they don't have any extensive training in, say, economics or political science? How are young journalists to show the courage to ask probing questions when editors and owners, sensitive to the wants and needs of their corporate owners and advertisers, are poised with red pen to delete anything that might prove itself to be 'offensive to the sensibilities of their readers' (i.e., translated: offensive to the views of corporate leaders and public relations officers).

As such, concepts such as 'social class' or 'economic exploitation' have been all but purged from the lexicon of corporate media reportage. Opposing sides are reported upon, domestically and internationally, with readers rarely provided even the most minimal understanding of what is at the basis of the opposition. In-depth reportage is absent, displaced by 'Big' questions like Who will win? Who is winning? Who will back down?

Privileged social groups are reported upon regularly. Underprivileged groups are reported upon as criminals, rarely anything else.

Want to see how corporate media might report on the world were they not to be totally watered down by corporate power and journalistic mediocrity? Take a look at the black press. Google the Chicago Defender or New York's Amsterdam News. Notice the kinds of probing questions that are asked, the references to history that in today's corporate media are only the stuff of fish wrap, the effort to give traditionally voiceless peoples a voice. A cursory read of some of the most outstanding black newspapers can only make one ashamed of what most Americans are reading for what passes today as news in the corporate media.

Our corporate media are the McDonalds and Burger Kings of the newspaper industry. Lesser papers, local but no less corporate influenced/controlled, are the Del Tacos. Fast corporately sponsored news is equivalent to fast food. Our bodies are bloated with salt, fat and sugar; our minds saturated and numbed with superficiality.

Example: We see a newspaper's editor wringing hands over the state of today's newspapers, and can't get beyond 'print journalism' v. 'going on the web'. Now, there's a real in-depth treatment of the issue for you! Any reference to (today's absence of) investigative journalism? Any reference to newspapers in historical perspective? Any references to how newspapers can possibly function under corporate power and influence without losing their objectivity (integrity)? Any reference to ethnic media's challenge to the corporate media?

How many of us realize that the ethnically based media in California has a larger combined readership and a larger percentage of subscribers than do the so-called mainstream corporate newspapers? Why might that be? Well, that would call for an honest discussion that places corporate news under some critical scrutiny. Can't have that because, gosh, it might mean reduced subscribers or, more importantly, a withdrawal of corporate support! So, let's talk about something really pithy, like print v. web.

Posted by Wrong, a resident of Amador Estates,
on Oct 9, 2013 at 9:23 am

The overwhelming majority of media outlets, including the Pleasanton Weekly and its parent corporation are nothing more than political activist organizations for the Socialist Democrat party. Period.

My guess is that you will quickly censor this post since you go to great lengths to block any post critical of the Democrat party.

One of the main roles of the media is to keep our government in check and the Pleasanton Weekly, along with it's cohort organizations, fails miserably in this critically important regard.

Posted by Citizen Paine, a resident of Danville,
on Oct 12, 2013 at 12:17 am

@wrong: here\'s a competing view, which suggests that the mainstreamers tolerate a great deal of nonsense in order to maintain their access, especially to the Right. Web Link The article cites the experience of highly respected writers Mann and Ornstein, who famously wrote last year:

"The GOP has become an insurgent outlier in American politics. It is ideologically extreme; scornful of compromise; unmoved by conventional understanding of facts, evidence and science; and dismissive of the legitimacy of its political opposition. When one party moves this far from the mainstream, it makes it nearly impossible for the political system to deal constructively with the country\'s challenges."

They\'re correct, of course -- they predicted the events of the current \'crisis.\' They have also been shunned by the GOPers as a direct result of telling it like it is. "Go along to get along" should not be the job of a journalist.

Posted by Citizen Paine, a resident of Danville,
on Oct 12, 2013 at 12:19 am

Oh, and Mr. Wrong? Here it is three days later -- and your comment is still here! Doesn't do much for the persecution complex, does it?

Posted by Michael Austin, a resident of Pleasanton Meadows,
on Oct 12, 2013 at 10:32 pm

I read newspapers and on line news content. The paper in my Pleasanton drive way every morning is pretty much a junked up newspaper, with the refrigerator add hanging out of it, the stickers covering the headline on the front page. I read it though, after I remove the refrigerator add and the stickers, I dive into the local section and skim the rest.

I like the Pleasanton Weekly best of all.

Just a couple of days ago I purchased an Android phone because my business necessitates it. I sure miss my regular old cell phone.
I am learning now how to text and have downloaded several apps so as to better communicate immediately the transactions involved with my business. I am amazed with what an android is capable of. I now wander what the IPhone is all about.

Communication, printing, writing, talking, texting, it is all great stuff.

Michael Austin

Posted by Julia, a resident of Alamo,
on Oct 14, 2013 at 10:02 am

Hey Citizen Paine...sorry you lack a well planned method of keeping an opinion from being deleted.

Mr. or Ms. Wrong you are correct with you message.

Just my opinion, Julia Pardini

PS...I do like the new format, thank you Danville Express and others

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