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Danville council candidate profile: Tony Adamich

Challenger aims to represent business community, bring new perspective, improve budget management

Downtown shop owner Tony Adamich is challenging for a seat on the Danville Town Council with a platform focused on representing the small business community, bringing creative problem-solving to the dais and improving the town's budget management.

"My goal really is to retain the small-town atmosphere of Danville," Adamich, 62, said. "I want the businesses to thrive. And when the businesses thrive, the residents enjoy that as well."

Adamich, a retired marketing professional, and his wife operate Consignit Couture, a downtown store offering women's high-end clothes and accessories on consignment.

A 20-year Danville resident and first-time political candidate, Adamich said he was motivated to seek office mainly because he thinks town businesses are under-served by their local government.

"I feel the town council is out of touch with the Danville business community," said Adamich, citing as an example council members' support of Danville Hotel property renovations that began in January kitty-corner to his shop -- construction he argues has negatively impacted many neighboring businesses.

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"It's like as this 'pardon our dust' feeling is happening, they say things like, 'Well we'd like the business community to hold on.' Well, to hold on until the fall of 2015? We're small businesses; it's a tight cash flow. You can't hold on for 18 months," he added.

Adamich bills himself as the "only Danville small business owner" in the race -- the two incumbents running also own businesses, but based outside Danville.

The lone challenger in the election, Adamich contends town officials should be doing more to assist local small businesses. And he said he thinks there's already the money available to do so, criticizing the town for having reserves in excess of 40% of the operating budget.

"You don't do an excessive reserve. You want those dollars to work for you," Adamich said, citing his experience managing corporate budgets. "I look at this and the whole mentality is 'be conservative, be conservative, be conservative.' But if the tax dollars have been given, then we shouldn't be conservative with those dollars."

Adamich argues financial experts recommend a 20% reserve for jurisdictions with budgets the size of Danville's.

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He said he would advocate reducing town reserve levels to 20% of the operating budget and use a portion of the resulting millions of dollars "to supplement or sustain the businesses in downtown Danville. Because if we go out of business, that small-town charm that everybody talks about is gone."

One of Adamich's ideas is for Danville to create a "Town Wide Loyalty Program" with emerging technology to support town businesses.

The issue of growth is another area in which the existing council is losing touch with the electorate, according to Adamich.

"For me, relative to growth, I want the public to be able to vote on it ... when the development requires a changing of the (land-use) designation from agricultural to residential," he said.

Regarding the proposed SummerHill Homes development on the Magee Ranch property (which remains in litigation centered partly on the issue of swapping land-use designations), Adamich said, "If the residents voted 'yes, let's do SummerHill,' then I'd support it."

He criticized the council's decision to appeal unfavorable judicial rulings in the SummerHill lawsuit, saying, "It is their wanting to prove to people that they were right. And what bothers me is they had the chance to do the right thing, and say, 'we were wrong. We thought we were right, but we admit we're wrong, so let's take it to a vote.' And that to me just yells a lack of transparency."

Adamich added, "I actually feel, at the end of the day, there's very much a good chance that the town council will win their appeal. But I also feel that when they do that, it will cause irreparable damage to the town council's reputation."

One area in which the town boasts a strong reputation is public safety, according to Adamich, saying, "The Danville overall public safety is excellent." He said he does see some room for improvement though, including better lighting on Front Street, enhanced bicycle safety on Diablo Road and adding more full-time police officers.

Bringing a new perspective -- with fresh concepts -- to the council is key to helping Danville thrive, according to Adamich, who has never held an elected or appointed public position.

"I'm not running for an office where I'm a single entity," he said. "I'm part of a group, and within that group -- that is also supplemented by a city manager and a city attorney -- there will be the expertise. I will get the information, but I'd like to provide them my own perspective relative to my entire career."

Adamich added that he has experience serving nonprofit organizations during his professional career, including helping with seven-figure fundraising campaigns to benefit the Muscular Dystrophy Association and Wounded Warrior Project.

In the end, Adamich argues it's time to shake up the town council.

"You've got these five that essentially have the same point-of-view. And that isn't building the best programs for Danville," he said. "There have to be challenges; there has to be discussion. And in this town council, there isn't."

Raised in Pueblo, Colo., Adamich completed his undergraduate studies at St. Mary's University in San Antonio, Texas and earned a master's in business administration from Southern Methodist University.

He spent 20 years working at Nestle Beverage Co., rising to vice president of marketing, until 1998 when Nestle consolidated operations. He continued in various roles in marketing, including five years at Safeway, until retiring in October 2012.

Adamich and wife Sandy opened Consignit Couture at 398 Hartz Ave. about four years ago. They now have a second shop in downtown Walnut Creek. The couple have three adult children and one granddaughter.

Editor's note: The candidate profiles were prepared alphabetically. The remaining stories will be published in that order in the following days. Unverified information and blatant campaigning on Town Square in response to these stories will be removed.

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Jeremy Walsh, a Benicia native and American University alum, joined Embarcadero Media in November 2013. After serving as associate editor for the Pleasanton Weekly and DanvilleSanRamon.com, he was promoted to editor of the East Bay Division in February 2017. Read more >>

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Danville council candidate profile: Tony Adamich

Challenger aims to represent business community, bring new perspective, improve budget management

by /

Uploaded: Mon, Oct 13, 2014, 5:12 pm

Downtown shop owner Tony Adamich is challenging for a seat on the Danville Town Council with a platform focused on representing the small business community, bringing creative problem-solving to the dais and improving the town's budget management.

"My goal really is to retain the small-town atmosphere of Danville," Adamich, 62, said. "I want the businesses to thrive. And when the businesses thrive, the residents enjoy that as well."

Adamich, a retired marketing professional, and his wife operate Consignit Couture, a downtown store offering women's high-end clothes and accessories on consignment.

A 20-year Danville resident and first-time political candidate, Adamich said he was motivated to seek office mainly because he thinks town businesses are under-served by their local government.

"I feel the town council is out of touch with the Danville business community," said Adamich, citing as an example council members' support of Danville Hotel property renovations that began in January kitty-corner to his shop -- construction he argues has negatively impacted many neighboring businesses.

"It's like as this 'pardon our dust' feeling is happening, they say things like, 'Well we'd like the business community to hold on.' Well, to hold on until the fall of 2015? We're small businesses; it's a tight cash flow. You can't hold on for 18 months," he added.

Adamich bills himself as the "only Danville small business owner" in the race -- the two incumbents running also own businesses, but based outside Danville.

The lone challenger in the election, Adamich contends town officials should be doing more to assist local small businesses. And he said he thinks there's already the money available to do so, criticizing the town for having reserves in excess of 40% of the operating budget.

"You don't do an excessive reserve. You want those dollars to work for you," Adamich said, citing his experience managing corporate budgets. "I look at this and the whole mentality is 'be conservative, be conservative, be conservative.' But if the tax dollars have been given, then we shouldn't be conservative with those dollars."

Adamich argues financial experts recommend a 20% reserve for jurisdictions with budgets the size of Danville's.

He said he would advocate reducing town reserve levels to 20% of the operating budget and use a portion of the resulting millions of dollars "to supplement or sustain the businesses in downtown Danville. Because if we go out of business, that small-town charm that everybody talks about is gone."

One of Adamich's ideas is for Danville to create a "Town Wide Loyalty Program" with emerging technology to support town businesses.

The issue of growth is another area in which the existing council is losing touch with the electorate, according to Adamich.

"For me, relative to growth, I want the public to be able to vote on it ... when the development requires a changing of the (land-use) designation from agricultural to residential," he said.

Regarding the proposed SummerHill Homes development on the Magee Ranch property (which remains in litigation centered partly on the issue of swapping land-use designations), Adamich said, "If the residents voted 'yes, let's do SummerHill,' then I'd support it."

He criticized the council's decision to appeal unfavorable judicial rulings in the SummerHill lawsuit, saying, "It is their wanting to prove to people that they were right. And what bothers me is they had the chance to do the right thing, and say, 'we were wrong. We thought we were right, but we admit we're wrong, so let's take it to a vote.' And that to me just yells a lack of transparency."

Adamich added, "I actually feel, at the end of the day, there's very much a good chance that the town council will win their appeal. But I also feel that when they do that, it will cause irreparable damage to the town council's reputation."

One area in which the town boasts a strong reputation is public safety, according to Adamich, saying, "The Danville overall public safety is excellent." He said he does see some room for improvement though, including better lighting on Front Street, enhanced bicycle safety on Diablo Road and adding more full-time police officers.

Bringing a new perspective -- with fresh concepts -- to the council is key to helping Danville thrive, according to Adamich, who has never held an elected or appointed public position.

"I'm not running for an office where I'm a single entity," he said. "I'm part of a group, and within that group -- that is also supplemented by a city manager and a city attorney -- there will be the expertise. I will get the information, but I'd like to provide them my own perspective relative to my entire career."

Adamich added that he has experience serving nonprofit organizations during his professional career, including helping with seven-figure fundraising campaigns to benefit the Muscular Dystrophy Association and Wounded Warrior Project.

In the end, Adamich argues it's time to shake up the town council.

"You've got these five that essentially have the same point-of-view. And that isn't building the best programs for Danville," he said. "There have to be challenges; there has to be discussion. And in this town council, there isn't."

Raised in Pueblo, Colo., Adamich completed his undergraduate studies at St. Mary's University in San Antonio, Texas and earned a master's in business administration from Southern Methodist University.

He spent 20 years working at Nestle Beverage Co., rising to vice president of marketing, until 1998 when Nestle consolidated operations. He continued in various roles in marketing, including five years at Safeway, until retiring in October 2012.

Adamich and wife Sandy opened Consignit Couture at 398 Hartz Ave. about four years ago. They now have a second shop in downtown Walnut Creek. The couple have three adult children and one granddaughter.

Editor's note: The candidate profiles were prepared alphabetically. The remaining stories will be published in that order in the following days. Unverified information and blatant campaigning on Town Square in response to these stories will be removed.

Comments

Derek
Danville
on Oct 13, 2014 at 6:55 pm
Derek, Danville
on Oct 13, 2014 at 6:55 pm

Thank you Jeremy and Gina for posting this article. The more coverage the better.


question ...
Blackhawk
on Oct 14, 2014 at 6:14 am
question ..., Blackhawk
on Oct 14, 2014 at 6:14 am

If there's too much money in the reserve fund, why not give some of it back?

There's a novel idea. I'd vote for that.


Herman Glates
Danville
on Oct 14, 2014 at 7:58 am
Herman Glates, Danville
on Oct 14, 2014 at 7:58 am

WHAT?? You want to cut the town reserve in half so you can give that tax money to struggling businesses? In other words, share the wealth.

Here’s an idea: Need money? Go earn it.

Stop taking money from me and other taxpayers and giving it to yourselves.

If your business can’t stand on its own two feet, you don’t deserve to be in business.

Tax money should be used on core public functions only. Roads & schools and such. Don’t give tax money to “Consignit Couture.”

And stop using words like “dais.” Makes you sound like a douche nozzle.


Peter
Danville
on Oct 14, 2014 at 8:44 am
Peter, Danville
on Oct 14, 2014 at 8:44 am

Mr Glates: It is unfortunate that you resorted to name calling in an attempt to get your point across. We can disagree, but please let's do it in a civil manner.

I don't know Mr. Adamich and I don't know if I will vote for him. I certainly like his view on the SummerHill development, and I agree that the reserve should be reduced. However, I would prefer that the money be used for some infrastructure issues such as fixing the many potholes in our roads.


james, esq.
Danville
on Oct 14, 2014 at 9:57 am
james, esq., Danville
on Oct 14, 2014 at 9:57 am

It is refreshing to hear some new ideas. Regarding the Town's appeal in the lawsuit, for any given appeal, there is on average only a 10% chance of overturning the trial judge's decision. Thus, it is highly unlikely that the Council members will reverse their defeat in the SummerHill Homes case. They should have accepted their defeat, and acknowledged they were wrong about the public getting a vote on SummerHill's development.


Name hidden
Alamo

on Oct 14, 2014 at 10:05 am
Name hidden, Alamo

on Oct 14, 2014 at 10:05 am

Due to repeated violations of our Terms of Use, comments from this poster are automatically removed. Why?


Name hidden
Alamo

on Oct 14, 2014 at 10:09 am
Name hidden, Alamo

on Oct 14, 2014 at 10:09 am

Due to repeated violations of our Terms of Use, comments from this poster are automatically removed. Why?


Name hidden
Alamo

on Oct 14, 2014 at 10:14 am
Name hidden, Alamo

on Oct 14, 2014 at 10:14 am

Due to repeated violations of our Terms of Use, comments from this poster are automatically removed. Why?


Name hidden
Alamo

on Oct 14, 2014 at 10:18 am
Name hidden, Alamo

on Oct 14, 2014 at 10:18 am

Due to repeated violations of our Terms of Use, comments from this poster are automatically removed. Why?


Tony Adamich
Danville
on Oct 14, 2014 at 10:27 am
Tony Adamich, Danville
on Oct 14, 2014 at 10:27 am

To Jeremy at danvillesanramon.com

Jeremy, a sincere thank you for publishing our interview on your site. I feel it's terrific that you are objectively and fairly presenting everyone's perspective. One of the many items that I've enjoyed in this experience is a renewed belief in the political process and how a Danville resident that isn't part of the local political fraternity can be placed on the ballot and from reader comments be a viable candidate. Thanks again


curious
Danville
on Oct 14, 2014 at 10:34 am
curious, Danville
on Oct 14, 2014 at 10:34 am

Dear Julia:

When it didn't work the first three times you tried to post, what made you try the fourth time?

Don't answer that. (It won't work.)


Herman Glates
Danville
on Oct 14, 2014 at 10:44 am
Herman Glates, Danville
on Oct 14, 2014 at 10:44 am

I didn’t call anyone a name. Just said what I thought about the word “dais.”

I’m trying to help. So, good day to you.

I said good day!


Tony Adamich
Danville
on Oct 14, 2014 at 11:20 am
Tony Adamich, Danville
on Oct 14, 2014 at 11:20 am

Peter and Herman.... no need to argue over the use of the word "dais" as it actually was the reporters, not mine.
Herman, I'm not back-peddling but I feel that the reserve can likely be used to address either one or many issues that the residents feel must be corrected in Danville. Helping to sustain small businesses during the redevelopment period is merely my day-to-day reality. Because the Town Council is a "group" I'd like to think that we would discuss a myriad of worthy topics and then decide what is best for Danville.
The primary takeaway I'd like readers to appreciate is that I'd minimally bring fresh thinking and a new perspective to a group that hasn't changed for years. There are many residents that value the long tenure of the current Town Council. I respect their opinion and actually urge that they vote for the incumbents on Nov 4, if you want a change vote for me.


Herman Glates
Danville
on Oct 14, 2014 at 11:52 am
Herman Glates, Danville
on Oct 14, 2014 at 11:52 am

I’m all for change, especially after what the Town Council did in Summer Hill.

But your idea of using taxpayer funds to “supplement or sustain the businesses” sounds too much like Obama.

That’s not the kind of change I’m looking for.


collins
Danville
on Oct 14, 2014 at 2:24 pm
collins, Danville
on Oct 14, 2014 at 2:24 pm

As a 25+years resident of Denville, I have seen many changes, some of which I like and many of which I do not. It is my belief that the Town Council needs such a change. I like what you are saying, Mr. Adamich, especially about the "local political fraternity".

One of the things about my town that has been irking me is some of the changes to our Downtown. It appears that our beloved hotel is being destroyed, just as many of the trees have been.

Going forward, my hope is that this does not continue!

Best of luck to you!


KM
Danville
on Oct 15, 2014 at 8:13 am
KM, Danville
on Oct 15, 2014 at 8:13 am

I am going to vote for Tony, primarily because he is NOT one of the incumbents. The incumbents have not listened to the community about the Summerhill project and are using our taxpayer money to help the developer out - isn't that the same kinda thing that Herman is complaining about using taxpayer funds to help business? I'd much rather support our nice Danville downtown local businesses, which helps keep the downtown nice for all of us and adds value to the entire town, than to help Summerhill get what they want to build clustered houses too near an already way over-crowded Diablo Road.


Dan
Danville
on Nov 17, 2014 at 11:19 am
Dan, Danville
on Nov 17, 2014 at 11:19 am

I don't know if Tony realized that he would have to recuse himself on issues regarding downtown businesses. Also, 'gift' of public funds to private business is against the law. You can't give businesses money to help them out. That would violate state law.


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