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Danville again offering town business promotion funds

Applications for grants to local businesses, organizations due April 15

The town of Danville has begun accepting applications from local businesses and business groups seeking grants available through the town's business promotion fund.

The Town Council appropriates money for business promotion within Danville each year during its budget process in the hopes of fostering strong partnerships with businesses in town, according to Danville officials.

Up to $50,000 is available this year, and the funds must be used by recipients for purposes deemed most advantageous to a broad range of the Danville business community, according to Jill Bergman, town economic development manager.

"These funds are intended to encourage business collaboration and to support marketing efforts for events that promote economic commerce among multiple businesses," she said in a news release. "The funds cannot be used for the preparation of specialized studies or reports, or to promote specific individual businesses or organizations."

The program has seen a strong response in the past, according to Bergman, so the town focuses on applications that indicate a willingness to provide matching funds, demonstrate creativity, show cooperation among multiple businesses, stimulate economic development in Danville and promote the "Shop Danville First" marketing program.

There are two grant categories this year.

Up to $30,000 is available for a single, cohesive marketing strategy that reaches Danville's target audiences that has the greatest content levels, that utilizes a combination of communication tools beyond the traditional print channels and that takes advantage of the "Shop Danville First" website as the marketing hub, according to the grant application.

The town has also made up to $20,000 available for smaller grants to support efforts promoting the Danville business community.

The smaller grants are disbursed in increments of up to $1,500, unless the application demonstrates the grant would be used in coordination with other events or efforts during the same time period, such as the Spirit of Danville Holiday Shopping event, according to town officials. In that case, the maximum grant could be $2,500.

Applications must be submitted by April 15 at 5 p.m. to the Danville town offices at 510 La Gonda Way.

To request an application package or receive additional information, visit the town website or contact Bergman at 314-3369 or jbergman@danville.ca.gov.

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Comments

Like this comment
Posted by John Adams
a resident of Danville
on Mar 29, 2016 at 9:14 am

I wonder how much overhead is involved in making these small grants. Seem like a lot of work to get grants of up to $1500. How are the grants evaluated?


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