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All-day fundraiser aims to bring in $1 million for East Bay nonprofits

Promotion, giving for May 3 event to occur entirely online

The annual East Bay Gives fundraising blitz will get underway in about a week, aiming to fund 502 regional nonprofits, including six in the San Ramon Valley.

The fundraiser, set for 12 a.m. to 11:59 p.m. May 3, is run entirely online, and outreach will be done mostly through social media, said Jeri Boomgaarden, managing director of donor services and administrative support for the East Bay Community Foundation, which runs East Bay Gives.

"A lot of nonprofits fill gaps that communities may have," she said. "(Fundraising) is vital to growing healthy communities."

In all, Danville has four nonprofits participating in East Bay Gives, and San Ramon has two, including Friends of the Danville Library Endowment, Blackhawk Museums and Down Syndrome Connection of the Bay Area, Boomgaarden said.

The 24-hour fundraising campaign will take place entirely online, which meets the event's secondary mission of training nonprofit staff in effective online fundraising, she said. Donors will be able to give on East Bay Gives' website, and individual charities will be thanking donors and posting challenges on their own social media accounts.

The participating nonprofits range from organizations focusing on food justice to animal rescue to dance classes. Boomgaarden said this includes groups that teach children to code, offer outdoor play to schoolchildren and provide independent living for adults with intellectual disabilities.

When a donor goes to EastBayGives.org, they'll be directed to choose one of the 502 nonprofits to donate toward. The East Bay Community Foundation will also give nonprofits monetary prizes for certain achievements, such as being the first organization to raise money after midnight.

Last year, the event raised about $650,000 for 364 organizations, and Boomgaarden said this year's goal is $1 million.

"I think we're going to crush it," she said.

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Comments

Like this comment
Posted by Joanne Dale
a resident of Danville
on Apr 28, 2016 at 8:44 am

Thanks for publicizing East Bay Gives. Anyone who goes online will be inspired to read about so many Bay Area non-profits and the work they do. Last year the chorus I sing in ( WomenSing ) raised close to $5,000. Thanks to the East Bay Community Foundation for providing this online fundraising vehicle. It's a huge help to all non-profits, especially those that are all-volunteer.


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