The town of Danville has extended for two more weeks the online survey that seeks feedback on local consumers' shopping and dining preferences.
The "Shop Local Survey", which now remains open through Oct. 15, aims to collect key information about residents' retail habits and consumer needs that town officials and Danville business owners can in turn use while planning future improvements.
There have been more than 1,250 respondents to date since the town's survey launched at the beginning of September, according to town officials. The questionnaire was set to close this Friday, but town officials recently decided to extend the deadline.
"Increased competition from online retailers has greatly impacted brick-and-mortar businesses on America's Main Streets, including Danville's Hartz Avenue," Nat Rojanasathira, assistant to the town manager, said in a statement earlier this month.
"The results from the Shop Local Survey for Residents will help businesses understand the changes they need to make to meet the needs and desires of Danville consumers," he added.
The online survey is among the strategies developed as part of the town's recently adopted comprehensive economic development plan, which officials said reinforced the need to enhance retail throughout Danville and especially in the downtown business district.
Data show that for every $100 spent locally, $68 is reinvested back into the Danville community, supporting schools, public safety, infrastructure and quality of life, according to town officials.
The survey results will be shared with retail, restaurant and commercial owners, real estate brokers, property managers, land owners, the Danville Area Chamber of Commerce and other interested parties, town officials said. The information will also be used by the town as it develops a community branding and marketing plan.
Survey respondents will receive a reusable Danville shopping bag and be entered into a drawing for a $100 mobile Danville gift card.
The town is actively seeking survey participation. Those who haven't yet taken the survey can do so by clicking here.