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Danville: Expansion proposed for downtown Starbucks

Signage, exterior changes before town Design Review Board on Thursday

Starbucks is looking to expand its coffeehouse in the heart of downtown Danville on Hartz Avenue.

The proposal calls for Starbucks to take over the full retail tenant space at 398 Hartz Ave., which currently has the coffee chain in the front portion of the building, facing Hartz Avenue, and consignment store Consignit Couture occupying the space behind it, facing the parcel's parking lot and Prospect Avenue.

With the expansion plan, Starbucks would more than double its interior space for more seating and a redesigned food and beverage service counter as well as revamp the outdoor patio area, according to a proposed site plan submitted to Danville town planning officials.

The town's Design Review Board is set to meet Thursday evening to discuss proposed development and signage plans filed on behalf of Starbucks by architecture firm Arktegraf, Inc.

Town officials are unsure when Starbucks hopes to complete its expansion, according to town associate planner Crystal De Castro.

"The planning entitlement is the initial phase, and the timeline is dependent on applicant. The proposed expansion is administrative and design elements will be reviewed by the Design Review Board," De Castro said, adding that the expansion proposal would not need to go before the Planning Commission for approval.

The property at 398 Hartz Ave., owned by Neal B. and Diane Goodhue, is a prominent site in downtown Danville, at the corner of Hartz and Prospect avenues and across from the Veterans Memorial Building and the Danville Hotel Town Center.

Tony Adamich, partner at Consignit Couture, which offers women's high-end clothes and accessories on consignment, said his store remains open and "there are a myriad of variables that are still unanswered."

"Will the board accept the proposal, if so when will it commence, has foot traffic outside of Danville stores increased that would continue to make Danville a viable alternative, and what space is available if and when?" Adamich added. "We'll just go one step at a time."

The Design Review Board will start answering questions of its own about the project this Thursday evening (Dec. 8) during a special board meeting scheduled for 5:30 p.m. at the Danville town offices, at 510 La Gonda Way.

Board members' conversation is set to focus on exterior modifications and new signage for the expanded Starbucks.

Outdoor changes include recladding the brick columns to match the existing brickwork, new paint color, powder-coated black metal trim, patio bollards, planter boxes, patio furniture and umbrellas, De Castro said.

The proposed new Starbucks sign facing Hartz Avenue would include individual letters placed on an LED strip bar to provide external illumination. The signage facing East Prospect Avenue would feature individual letters and a hanging window logo sign -- neither of which would light up.

The board will also discuss proposed colors and materials.

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Comments

14 people like this
Posted by Danville Res
a resident of Danville
on Dec 8, 2016 at 8:17 am

This Starbucks is the worst run in the entire area. They focus on mobile orders while people wait 10-15 minutes for their in store orders during the weekday morning. There is a group that sit there every morning and take up the entire area and talk so loudly that it just adds to the chaos. It's the loudest, most chaotic Starbucks in the area! They don't need to expand, they need to get better management.


5 people like this
Posted by TomT
a resident of Danville
on Dec 8, 2016 at 8:59 am

NO NEED for a individual letters placed on an LED strip bar to provide external illumination. Not in character with the village concept of the town of Danville.

Not a problem for Dublin.


13 people like this
Posted by Danville Resident
a resident of Danville
on Dec 8, 2016 at 9:33 am

Perhaps the only positive to this is that more seating would be available. Like the previous reader commented, myself and my friends also AVOID this location because of the group of regulars that Starbucks allows to monopolize all of the seating every morning!!


1 person likes this
Posted by Joy
a resident of Danville
on Dec 28, 2016 at 4:38 pm

The Town of Danville is just that, "A Town". Why take away the family atmosphere with an expansion of another Starbucks? Hartz Avenue will end up as overcrowded looking as North Main in Walnut Creek. Keep our town quaint, we have enough coffee shops as it is.


Sorry, but further commenting on this topic has been closed.

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