Robin Fahr, who for the last 25 years has been a news anchor and host/producer of "Conversations With Robin Fahr" at Tri-Valley Television (TV30), has been named director of marketing and communications at Visit Tri-Valley.
The organization is a destination marketing organization that promotes tourism in Danville, Pleasanton, Livermore and Dublin.
Fahr will be responsible for creating and implementing an overall marketing strategy and budget through a mix of online, social media and digital platforms, along with traditional media and public relations.
Visit Tri-Valley's focus is to raise awareness of the Tri-Valley as a tourism destination on all levels, locally, nationally and internationally.
"We're excited to have Robin joining the Visit Tri-Valley team," said Barbara Steinfeld, the organization's president. "She has been a visible presence in the community for years and her knowledge of the Tri-Valley and all it offers the tourism industry makes her an obvious choice for the position."
Fahr comes to Visit Tri-Valley with a wealth of experience in television, public relations and marketing. As host of "Conversations" at TV30, she interviewed many of the region's influential people.
In addition, she has been a columnist for ALIVE Magazine and principal of Robin Fahr Communications, developing local, regional and national PR and marketing campaigns for clients in a variety of fields.
"I really love the Tri-Valley and have been an ambassador of this gorgeous region for decades," Fahr said. "I feel extremely fortunate to be joining Visit Tri-Valley to continue showcasing and promoting our beautiful valley cities and well beyond those borders."
Visit Tri-Valley is a city/hotel-supported organization that works to increase awareness of the region and targets overnight visitors for maximum economic impact. It serves the four Tri-Valley cities and some unincorporated areas in Alameda and Contra Costa counties.
San Ramon used to be part of Visit Tri-Valley but opted out of the organization in 2015 and later formed its own tourism district.