Robin Fahr named marketing chief at Visit Tri-Valley

Leaves TV30 post after 25 years

Robin Fahr, who for the last 25 years has been a news anchor and host/producer of "Conversations With Robin Fahr" at Tri-Valley Television (TV30), has been named director of marketing and communications at Visit Tri-Valley.

The organization is a destination marketing organization that promotes tourism in Danville, Pleasanton, Livermore and Dublin.

Fahr will be responsible for creating and implementing an overall marketing strategy and budget through a mix of online, social media and digital platforms, along with traditional media and public relations.

Visit Tri-Valley's focus is to raise awareness of the Tri-Valley as a tourism destination on all levels, locally, nationally and internationally.

"We're excited to have Robin joining the Visit Tri-Valley team," said Barbara Steinfeld, the organization's president. "She has been a visible presence in the community for years and her knowledge of the Tri-Valley and all it offers the tourism industry makes her an obvious choice for the position."

Fahr comes to Visit Tri-Valley with a wealth of experience in television, public relations and marketing. As host of "Conversations" at TV30, she interviewed many of the region's influential people.

In addition, she has been a columnist for ALIVE Magazine and principal of Robin Fahr Communications, developing local, regional and national PR and marketing campaigns for clients in a variety of fields.

"I really love the Tri-Valley and have been an ambassador of this gorgeous region for decades," Fahr said. "I feel extremely fortunate to be joining Visit Tri-Valley to continue showcasing and promoting our beautiful valley cities and well beyond those borders."

Visit Tri-Valley is a city/hotel-supported organization that works to increase awareness of the region and targets overnight visitors for maximum economic impact. It serves the four Tri-Valley cities and some unincorporated areas in Alameda and Contra Costa counties.

San Ramon used to be part of Visit Tri-Valley but opted out of the organization in 2015 and later formed its own tourism district.

What is democracy worth to you?
Support local journalism.


Sorry, but further commenting on this topic has been closed.

All your news. All in one place. Every day.

Premarital and Couples: The "Right" Way to Eat an Artichoke
By Chandrama Anderson | 1 comment | 1,972 views

The 6 Top Mistakes Made by High School Students Applying to College
By Elizabeth LaScala | 4 comments | 1,158 views

The mayor has ambitious goals for life sciences in the valley
By Tim Hunt | 3 comments | 621 views