Town sees Fresh and Easy opening in spring | February 8, 2008 | Danville Express | |

Danville Express

Newsfront - February 8, 2008

Town sees Fresh and Easy opening in spring

Company says distribution center may take longer

by Natalie O'Neill

Danville's Fresh and Easy Neighborhood Market is on track to open this spring, town staff says. But getting the British grocery store chain's Bay Area distribution center up and running could be a different story.

"Everybody wants them in as quickly as possible," said David Crompton, principle planner for the town.

All Bay Area Fresh and Easy stores will be supplied through a Northern California distribution center, said Fresh and Easy spokesman Brendan Wonnacott. But it's still too early to tell when the distribution center will be open for business, he said.

The company announced last week that 18 Bay Area stores would open, beginning in 2009. Once the center is available, Bay Area stores can open independently, as their cities and towns permit.

The supermarket chain is taking over the old Albertson's building in Green Valley Center on Diablo Road and plans to make only minor changes to the venue, which could make Danville among the first opened store locations.

New signage and some interior remodeling, to make the space available for two tenants, are the only significant building plans. In the works are plans for a pharmacy to take over just less than half of the 26,500-square-foot space. No exterior changes are planned.

"They're not making any major changes," said Town Manager Joe Calabrigo.

He said as far as he knew the store would be ready to open this spring.

Fresh and Easy locations will include Hayward, San Jose, San Francisco, Oakland and Oakley in 2009.

In December, Fresh and Easy representatives told the Danville Design Review Board that getting locations open as speedily as possible is a top priority.

"It's up to them," Crompton said, explaining the town could be ready for the opening as soon as late winter 2008.

Although the chain has gained media attention for setting up camp in low-income spots with little access to fresh foods, like San Francisco's Hunter's Point, Wonnacott said the store defies socio-economic categorization. Danville and Walnut Creek are the lone affluent cities where Fresh and Easy stores are planned among the 18 Bay Area locations.

"It's really a store for everybody. Regardless of neighborhood, everybody wants fresh wholesome food," Wonnacott said.


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Posted by Mrs. Deborah Beltran
a resident of Danville
on May 21, 2009 at 11:37 am

I live a few blocks from the old Albertson's store that Fresh & Easy will be taking over.
I cannot hardly wait for this store to open. I have heard & read so many positive things about this chain. I am a busy person and this store sounds like a place to make my life easier.

Like this comment
Posted by Leslie
a resident of Blackhawk
on Jul 8, 2009 at 3:43 pm

Frankly I think the LAST thing Danville needs is ANOTHER grocery store! You can't throw a rock in any direction and not hit one! Support privately owned and local buisiness. Not chains.

Like this comment
Posted by cardfark
a resident of Diablo
on Jul 8, 2009 at 6:13 pm

Leslie: you're in luck.

It's a Walgreen's, and this story dates from February '08.

Try to catch up on your reading, 'mkay?

Like this comment
Posted by Preston
a resident of Danville
on Jul 15, 2009 at 12:59 pm

While Walgreens is clearly going into 1/2 of the old Albertson's the other half is painted green in color and there appears to be construction activity inside. Is it still going to be a Fresh & Easy or what's the status. Anyone know?

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Posted by Norville
a resident of another community
on Oct 8, 2009 at 11:07 am

Frankly I think the last thing this world needs is ANOTHER negative comment. Support business that cater to your needs, regardless of being locally owned or chains. Kudos to Fresh and Easy. Their store looks very appealing.

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Posted by romleys
a resident of another community
on May 4, 2010 at 6:01 pm

I think Fresh & Easy has done well in SoCal but jumped the gun on their entry into NorCal. It was a major problem to announce their first store to be in the Bayview/Hunters Point District of San Francisco which is a notoriously bad area. I do think the store in Danville will eventually open but not until at least Winter of 2010. The Bayview/Hunters Point Store has been scrappred indefinately but with all do respects to the area they do need a full service grocery store.
Im A Well Known Memeber On This Site Which Gives Some "Grocery Enthusiast" Opinions On These Half-Built Fresh and Easy locations up here in NorCal...
Web Link

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Posted by Emily West
editor of Danville Express
on May 4, 2010 at 11:22 pm

Emily West is a registered user.

I emailed with a Fresh and Easy spokesperson today, asking about the scheduled opening of the Danville location. He said: "No announced dates for Northern California stores at this point."

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Posted by Kathleen Loura
a resident of Danville
on Dec 15, 2010 at 12:02 pm

I was so thrilled to see the signage on the new coming Fresh and Easy! We recently moved here from Scottsdale and we LOVED this store. It is exactly as the name depicts fresh food packaged, marinated, prepared for easy use! It can not get here fast enough for us!!