Shop Danville - make it a priority to do business locally | July 4, 2008 | Danville Express | |

Danville Express

Perspective - July 4, 2008

Shop Danville - make it a priority to do business locally

by Jill Bergman, Economic Development Coordinator Town of Danville

The entire community is invited and encouraged to shop and dine locally - in a car-free environment - on July 10 and Aug. 7, from 5 p.m. to 8 p.m.

Danville merchants will play host to wine tasting and food pairing on these two Thursday evenings of music and roving entertainment, set against the charm and historic backdrop of downtown Danville. The Pacific Coast Farmers' Market will be featuring cooking demonstrations and entertainment for kids of all ages. This event is free and open to the public.

Why do business locally?

Shopping locally contributes to the health of the local economy. Research shows:

1. More of what is spent here, stays here: For every $100 spent at a locally owned business, $45 stays in the local economy, creating jobs and expanding the community's tax base. Local businesses employ an array of supportive services, from architects and contractors to local accountants and insurance brokers.

2. Personal Service: Local businesses owners and employees often possess a level of expertise and a passion for the products they sell that is unmatched. Further, local business owners tend to have a greater interest in developing a relationship with their clients to understand their needs, a personal service that is hard to find.

3. Contribution to Distinctive Character: Locally owned businesses are part of what creates our one-of-a-kind community. Embrace what makes your community unique. Danville is a quaint town of historic charm of neighborhoods.

4. More Diversity Leads to More Choices: Local businesses typically offer products that are based on their interests and the needs of the local customer rather than a national sales plan. Patronage of local businesses helps ensure a competitive marketplace with a broad range of innovative products.

5. Community Investment: Local businesses are generally owned by people who live in the community, who are typically committed to the future of Danville, and as such are more likely to contribute to local causes.

6. Less Waste, More Efficiency: Small neighborhood and downtown businesses require less public infrastructure and make more efficient use of community services compared to sprawling big-box stores and expansive shopping centers that require extensive roadway capacity, as an example.

The decisions we make as it relates to where we shop, where we eat, and where we grab our morning coffee are all small but powerful actions that help keep Danville the unique community we all enjoy and are proud to show off to visitors.

Danville area merchants look forward to showcasing their specialty items, fine cuisine, fresh produce, and local services for residents and visitors in a car-free downtown on these two special evenings.

Shop local nights

When: Thursday evenings:

July 10 - "Summer Serenade"

Aug. 7 - "Summer Fest"

Time: 5-8 p.m.

Location: Downtown Danville - Hartz Avenue, East Prospect Avenue and Railroad Avenue

Entertainment: The 2008 Summer Serenade will include a bevy of live musical entertainment, sales at your favorite retailer, and wine and food pairing in various locations downtown.

For more information about the Summer Serenade or Summer Fest, if you are a local Danville merchant who would like to participate, or to learn about other events in Downtown Danville sponsored by the Discover Danville Association, visit, or call 328-0888.

The Discover Danville Association was founded in 2002. Its 80 members include restaurants, shops, stores and professional services located in the Town of Danville.


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