Name change for AMPA | August 29, 2008 | Danville Express | |

Danville Express

Newsfront - August 29, 2008

Name change for AMPA

Alamo merchants group now Chamber of Commerce

by Geoff Gillette

A rose by any other name still smells as sweet. Does the same hold true for a merchant's association? The answer is yes, according to the members of the Alamo Merchants and Professional Association (AMPA), who voted at their Aug. 20 meeting to change their name to the Alamo Chamber of Commerce.

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Like this comment
Posted by Hal Bailey
a resident of another community
on Aug 29, 2008 at 8:06 am

Dear Editor,

As Diablo Vista region neighbors reacted to the establishment of a second regional chamber as a name change for AMPA, most recognized it as a good thing. Our region, that includes the proposed town of Alamo, has had an Alamo Business District chamber that includes representatives of owners, investors, and corporations plus representatives from neighborhoods within the district reaching from Ridgewood to Hemme.

AS neighbors and respresentatives from the business district reacted this morning, they saw the separation from Danville Area Chamber as a very positive first step in creating greater regional relationships with Walnut Creek and Lafayette, and more outreach to regional business centers including Tice Valley and Saranap business districts.

For too long, our region has been too directly linked to Danville while our major businesses have grown greater links to Walnut Creek. Further, our neighbors, as a majority, look to Walnut Creek as their primary shopping, commercial and hospitality center and our business district needs to be rejuvenated to be part of such well-planned offerings.

Neighbors congratulate Alamo Chamber of Commerce members for taking a bold step to join our majority in separating ourselves from our past dependence on Danville. We now can be a dynamic neighbor and expand our role as a retail, commercial, professional, and high-density residential business center.


Harald A. Bailey
Technology & Markets Development
Member, CDSI Research Fellowship
North America and Asia