"The move to Pleasanton was in the long-term plans," said East Bay president Gina Channell-Allen. "We cannot afford to keep the office at Diablo Road because we, like every other business in this economic downturn, are realizing a large decrease in revenue. However, the plan is to maintain a smaller office in Danville so people can come in to get copies, drop off press releases, meet with staff members, etc."
"The transition took place in a hasty manner," she continued, "because we started having technical difficulties with a server crashing. Logistically it became impossible to produce the paper from Danville. We hope to find a smaller place soon."
Production for the Danville Weekly has always been done out of the Pleasanton office, at 5506 Sunol Blvd., Suite 100.
"We want to be in our namesake town, but we also need to maintain a viable business," Channell-Allen added. "We're not out to make a huge profit, but the employees want and deserve to be paid, and we have to meet our financial commitments."
She also emphasized the company's commitment to continue publishing the print edition of the Danville Weekly while working to improve its online edition, www.DanvilleWeekly.com. Last month, the paper debuted Danville Weekly Express, which delivers headlines to subscriber Internet inboxes each Friday morning.
To subscribe to either the print edition or Express, go to www.DanvilleWeekly.com or telephone 837-8300. Both are free but must be requested.
"Printing and distributing a paper is expensive; we want to make sure the people who receive it want it," said Channell-Allen.
The Danville Weekly has been publishing since May 6, 2005. It is part of Embarcadero Publishing, which also produces three weekly newspapers on the peninsula - Palo Alto Weekly, Mountain View Voice and the Almanac, serving Menlo Park, Atherton, Woodside and Portola Valley - and the Pacific Sun in Marin.