In markets of technology, no jargon has grown faster than the misuse of English words in describing network access and operations. "Thread" used in your story concerning individual subjects and e-exchanges on your TDW Forum is an excellent example.
It reminds all of us that journalism is the presentation of news in familiar language spoken broadly by readers. Net jargon is not such language and would require an extensive glossary of terms to allow it to be part of publication of news. For years, Microsoft has increased jargon to the point that "HELP" is no help if the user does not understand MS jargon.
In every industry there is a jargon related to its technology and the job of journalists and marketeers is to avoid such jargon and use convenient language to gain readers' understanding.
Technology & Markets Development
Member, CDSI Research Fellowship